Tilting Point

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Tilting Point

I am currently working at Tilting Point, a mobile game publishing company located in New York, as a Marketing Artist Intern. Being an active member of the Marketing Team, I help the developers of several successful games released worldwide on the app-stores to promote their creations in the most effective way. Those games include SIEGE: Titan Wars, Photo Finish: Horse Racing, Languinis and several other projects not yet announced.

This leads me to create a great variety of assets to promote those games, but also to realize UI and in-game live ops mockups to help the development teams to enhance the experience they want to provide. The promotional assets I am in charge of creating range from video ads to game icons, featuring banners for the App Stores and many other diverse tasks such as web design.

(Click on the pictures to enlarge them)

Featuring banner and icons for Languinis and Photo Finish
Live-ops interstitials for Photo Finish: Horse Racing and Languinis

As the projects published by Tilting Point are very different from each other, I get to work on a variety of styles, from realistic ones like Photo Finish, to more cartoon games like Languinis, or the fantasy strategy game SIEGE: Titan Wars.

(Click on the pictures to enlarge them)

App Store screenshots for SIEGE: Titan Wars
UA Assets for Languinis

I also have the responsibility of entirely creating promotional assets for new games and the freedom to suggest improvements to the development teams, which is great! One of the biggest achievements I have done is the creation of a TV commercial with Pace Media for the game Photo Finish: Horse Racing for US and UK broadcast, that you can find below. In the meantime, this position as a Marketing Artist allows me to have a great overview of the mobile game industry and to learn a lot about User Acquistion and App Store Optimization.



Project Information

Company
Tilting Point
Tasks
Marketing Art (Social network ads, Community Management content, in-game live OPS interstitials, web design, game icons and logo design, app-store featuring banners, UI mockups)
Date
September 2016 - August 2017
Software
Photoshop, Illustrator, After Effects, Media Encoder, vBulletin
Managers
Jerome Sudan(Director of Marketing), Trevor Cook(Senior Marketing Artist), William Hughes(Senior Creative Director)